Reach South Floridians
right before they head out.
SOFLO.Today is the evening companion for locals deciding where to go tonight. When someone's heading to the Heat game — they're already on our app looking for where to grab dinner first. That's your moment.
80K+
Monthly readers planning their night
6PM
Peak engagement — decision time
94%
South Florida locals & regular visitors
3.2×
Higher CTR vs. standard display ads
Real-Time Intent
Meet them in the moment.
Our readers aren't passively scrolling. They're actively planning tonight. Every impression is a person with a destination — and a wallet.
Fill seats before the Heat game
Serve a 2-for-1 happy hour promo to readers who just saved 'Heat vs. Lakers' — they're looking for somewhere to eat first.
Sell out Saturday night
Put your guest-list link in front of 12,000 nightlife-seekers actively browsing Saturday events in Wynwood. Zero waste.
Own Design District Sundays
Reach art and culture browsers when they're already in the discovery mindset — right before they head out.
Launch your wellness popup
Target the Brickell fitness crowd with your rooftop yoga event the morning it's live. Same-day impact.
The Advantage
Why SOFLO hits different.
Evening-peak timing
We push content 4–9 PM when South Floridians are actively deciding. Not at 9 AM when they don't care.
Hyper-local targeting
Neighborhood-level precision. Wynwood crawlers, Brickell after-work crowd, South Beach visitors — all segmented.
Intent-matched ads
Your restaurant ad shows next to the Heat game listing. Your club promo sits inside the Nightlife feed. Zero wasted impressions.
Ad Formats
Built for the feed.
Sponsored Event Card
Most PopularYour event or offer pinned inside the nightly feed — looks native, clicks like mad.
Hero Banner
High ImpactPrime placement at the top of the home feed. Maximum visibility at peak discovery hours.
Editorial Feature
Brand BuilderA full sponsored story written by our editors in SOFLO voice. Authentic, shareable content.
Newsletter Spotlight
Direct ReachDedicated placement in our curated nightly email to 20K+ opted-in South Floridians.
"We promoted our Thursday dinner special and sold out by 7 PM. SOFLO readers actually show up."
— Marketing Director, Brickell Waterfront Restaurant
Your spot on tonight's feed
is waiting.
Tell us about your business in 60 seconds. We'll send back a custom proposal with pricing, placements, and reach estimates for your neighborhood.
No commitment · Response within 24 hours